Planning my picture book video.
I like watching book videos. I can
waste spend hours on YouTube (in the name of research, you understand). There is such a vast range of styles and variation in quality, from professional movie standard productions down to the most basic, obviously home-made, pan-around-a-stock-picture efforts. I love them all.
I always intended on having a video for Better Buckle Up and Things Evie Eats and creating a video for a picture book is easier than creating one for a text-only book because you already have the visuals sorted. But I had a limited budget to work with, so I had to do a lot of planning to get the job I wanted at a price I could afford.
1) Teaser type trailer v complete reading?
The video for Baby Bear by Kadir Nelson is worthy of a Disney movie. It hints at the story but doesn’t tell it completely, just like a film trailer. This is some seriously nice animation but it’s way above my pay grade.
However, I decided on a complete reading of the books rather than a teaser type with excerpts. As a new author, it’s important that people get a feel for your books before they buy, that way parents can be sure what they’re getting. The full reading video can also be used to entertain children on car journeys etc.
One of the arguments against putting the whole book out is that, if people can read the book online, there is no need for them buy. However, my experience is that 1. children read a book they like multiple times and 2. picture books for children sell best in hard copy, so getting them hooked on a story might actually lead to more sales.
2) To see the person reading, or not to see the person reading?
My next dilemma in planning my picture book video was, did I want it to be a ‘story-time’ type video like Eric Carle in this reading of The Very Hungry Caterpillar?
Or did I want to just see the book, like this Usborne Alphabet Picture Book?
I tested several videos out with my grandchildren and found the ones they requested to watch most featured only the book. This surprised me, but they seemed to focus on the story more and were less distracted by the person reading it.
Rather than film myself turning the pages of the book, I decided I could use the file I created in Adobe InDesign to turn the pages digitally. I then used Camtasia, a screen capture software to record me reading the book and turning the pages at the appropriate place.
3) My voice or a voice over?
This was a real dilemma. I never like my Northern accent and paying for a voice-over artist on Fiverr wasn’t too expensive. I spent a long time listening to the various readers but, after recording the page turning, I decided I didn’t sound as bad as I thought. Twenty years of living in Wales has obviously mellowed my voice. And doesn’t Eric Carle’s accent makes the reading of The Very Hungry Caterpillar special? So, I went with me.
4) Intro and Outro?
Up until this point the trailer had cost me very little but I wanted the videos to have an Intro and Outro to give them a more professional look. I worked with PlainSightVFX, the people who did the illustrations for Better Buckle Up, and they used the idea from my website to come up with a graphic. The great thing about this is that I can use them on any video I make in the future. This will keep my branding recognizable too.
Wanna see it? Course you do.
5) Music: the food of love?
The finishing touch was the soundtrack. Music copyright is as big a minefield as photo copyright and again I wanted something to go over the Intro and Outro that was unique to me. The answer was to commission my own piece. I sent several pieces of music in a style I liked as a starting point. They also took the animations I’d had done so it fitted exactly. After all, there’s nothing worse than a soundtrack cutting off or fading out mid-phrase. I’m very excited about it all and the finished videos will be available very soon.
So what do you think about book videos? Love ’em or hate ’em?